Infographic: 3 easy steps to build a bigger online audience

But it's one thing to know your goal, and quite another to accomplish it.

To help those struggling to grow a fan base for their blogs, BlueGlass created an infographic detailing a three-step strategy.

"In order to build an audience that's genuinely interested in your brand," the graphic says, "Your content has to be eye-catching, useful, and properly promoted."

Here's a quick summary:

1. Write strong content.

• Craft a compelling headline. (Eighty percent of people will read your headline; only 20 percent will read the full post.)
• Include interesting subheads, line breaks, and bulleted lists.

2. Take advantage of social media.

• Stroke people's egos—share their content so they will do the same for you.

3. Increase your subscriber account.

• Offer subscriptions through email and RSS feeds.
• Guest blog to gain exposure.

Check out the graphic for more: