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Literacy group adopts a lighter Facebook tone, and responses soar

ABC Life Literacy Canada saw its Facebook interactions increase by a factor of 50, just for shifting away from dry promotional material to lighter, more visual fare.
By Matt Wilson | Posted: August 1, 2012
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In June, ABC Life Literacy Canada's interaction rate on Facebook rose by about 5,000 percent over the previous month. The nonprofit organization didn't hire a ton of new staffers to make that happen. It didn't raise its budget (of basically nothing). All it did was make some changes to its Facebook content, making it more like what Marketing Communications Specialist Ashley Tilley was seeing on Pinterest. "Pinterest is a huge source for us," she says. "The read more...

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