How McDonald's uses Instagram to tell its story
The fast food company is embracing images on the social Web, particularly during the London Olympics. The company's social media director explains how.
By Samantha Hosenkamp | Posted: August 8, 2012
By most accounts, 2012 is the year of the image. Pinterest, a virtual pinboard in which users share images, has emerged as the third most-popular social network in the U.S. Meanwhile, image-sharing service Instagram—which Facebook bought in the spring for $1 billion—just surpassed 80 million users. Brands are taking notice of the trend, and many of them have joined Pinterest and Instagram to reach new audiences (and old audiences on new platforms). McDonal
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