Report: QR code use rising in unexpected ways
A new report from ScanLife found the number of people scanning QR codes has increased substantially over the past year, though not in places or ways many had envisioned.
Sometimes, research data confirm conventional wisdom. Sometimes they don't. Case in point: A new report from ScanLife , a firm that generates and manages QR codes for brands, confirmed that many more people are using QR codes than did so even a year ago. In the second quarter of 2012, the company's QR codes got 16 million scans, almost 10 million more than what it saw in the second quarter of 2011. Here's the unexpected part: 60 percent of the people who s read more...
To continue reading this article, you must be a member of Ragan Select.