Why PR pros should avoid the email 'blast zone'
Copied-and-pasted emails with all-caps subject lines, sent to dozens of reporters and bloggers, will only lead them to ignore you. Here's what you should do.
The experience of being on a media mailing list is akin to standing "in a blast zone," Scott Stratten, president of UnMarketing , told an audience of about 1,000 during a Thursday afternoon Vocus webinar. Reporters and bloggers who find themselves on major lists are routinely assaulted with emails with subject lines written in all caps, "shouting at me." The emails are mostly copied and pasted, with no personal appeal to the recipient. Stratten told the au read more...
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