Bic gets blasted over 'for her' pens, remains silent
Amazon customers have written hundreds of sarcastic reviews for Bic's ballpoint pen for women, calling it out for being sexist. The company's response of keeping silent is disastrous.
Take a quick look at the Amazon page for the Bic Cristal For Her ball pen and your initial reaction might be that some people are really passionate about the quality of their writing utensils, because nearly 400 have taken the time to leave reviews. Look a little closer and the reviewers' motivations become a little clearer. Though the pens have been available on the site since December 2010, the majority of the reviews have been written in the past two we read more...
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