What Chase bank learned from its charity campaign backlash
JP Morgan Chase spokesman isn't denying that the bank ran into problems with its Community Giving campaign this year, but contends it's done a lot of good, too. And the company is working out the kinks.
JP Morgan Chase spokesman Erich Timmerman contends the company's 2012 Community Giving campaign on Facebook was not " a disaster ," as one participating charity characterized it. "When you look at the big picture, it's very, very successful," he says, noting that the program has donated millions of dollars to charities that would otherwise not get much attention. The campaign encourages Facebook users to vote for charities to receive contributions of varyi read more...
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