Want employees to notice your new intranet? Market it!
Nextel's Latin American arm created a campaign to tout its revamped intranets with as much vigor as if it were launching a new product to the public.
Rebooting your intranet isn't an event. It's a process. That's something Ana Camargos, senior manager and Web strategist at NII Holdings, the branch of Nextel that operates in Mexico, Brazil, and several other Latin American countries, learned as she and her team rebuilt about a half-dozen intranets to make them more social. Simply changing an intranet to something that's nicer to look at and has more features won't attract employees to lend their voices, read more...
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