British Airways app lets customers share their dream locales
The Perfect Days app for iPhone extends the airline's social media philosophy of community rather than hard selling.
Lots of mobile apps aim to connect users to a brand. British Airways' Perfect Days app for iPhone does that, but more important, it connects customers. The app, which launched over the summer , is an extension of a popular Facebook app the airline started in January. Each enables users to share the itinerary of a perfect day in their favorite destinations using digital pushpins on a Google map. "These recommendations are really compelling," says Corporate read more...
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