Survey: Small businesses funneling money, time into social media
A recent survey found smaller organizations have increased their social media time and budgets, yet seem reluctant to branch out to the newer online platforms.
For businesses without any single person who specializes in social media, let alone a whole department, it's difficult to figure out just how much time and effort to funnel into it. According to a new survey of nearly 500 small-business owners from online marketing firm VerticalResponse, small businesses are starting to funnel more time, money, and energy into their social media efforts. Owners and CEOs spend much of that time using social media themselves read more...
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