3 essentials that power Disney Parks' social media strategy
Through its flagship blog, Twitter, Facebook, and other social media presences, Disney Parks focuses on people, stories, and experiences to engage.
Even at a company as huge as Disney, it can be easy to get roped into believing that missing out on the trendiest social media toy could be a disaster. Every once in a while, someone will approach Thomas Smith, social media director for Disney Parks, to say something like, "If we don't get on GetGlue, we're going to die." Addressing an audience at Ragan Communications' Employee Comunications, PR, and Social Media Summit at Microsoft Headquarters last month read more...
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