Do brands benefit long-term from political fan rallies?
Papa John's is the latest company to benefit from a fan-organized event following backlash over an executive's controversial stance.
By Matt Wilson | Posted: November 21, 2012
Few people really need a reason other than appetite to enjoy a pizza, but on Nov. 16, a group that opposes President Obama's health care reform law had another, very different reason. According to organizers, around 20,000 participants agreed to buy a pizza from Papa John's for "Papa John's Day" in support of statements from CEO John Schnatter's comments that the Affordable Care Act will force him to raise the price of the chain's food and cut employee hou
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