Press releases with visuals boost views by nearly tenfold
Adding multimedia content can dramatically increase the likelihood that your online pitch will be opened and viewed, according to PR Newswire study.
Want more people to view your press releases? Include more visual elements in them—doing so can increase the visibility of a press release by nearly 10 times, according to a new study by PR Newswire. “If you include some sort of visual [in your release], you’re going to get better results,” PR Newswire’s Sarah Skerik told sister site PR Daily . To conduct the study , PR Newswire looked at 100,000 press releases published in 2011 and 2012 and tracked views read more...
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