Cheerios slammed on Facebook over genetic modification
A food safety coalition rallied activists to flood the Cheerios Facebook page, which is now covered with anti-GMO comments. The cereal maker could have avoided such a nightmare.
It seems like a simple and fun concept: Invite fans of your brand to download a smartphone app to share memories of your brand, which then get turned into a Facebook image using the brand's logo font. For Cheerios, that idea turned into a nightmare last week. With prompting from safe-food campaign GMOInside, thousands of users flooded Cheerios' app with words that do anything but prompt fond memories of the brand. General Mills, Cheerios' parent company, h read more...
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