Delta hopes to avoid PR firestorm over damaged guitar
The airline insisted that the $10,000 instrument be checked; it ended up severely damaged. Delta's paying up, but is it too little, too late? Gibson guitars, meanwhile, quickly struck a winning chord.
By Matt Wilson | Posted: January 11, 2013

It's not uncommon for an airline to ask a passenger to check a bag he or she was planning to carry on when a flight is full. But when that bag is a guitar case containing a 1965 Gibson ES-335 worth upward of $10,000 and the guitar ends up getting severely damaged, that's a problem. So when that happened to musician Dave Schneider on a flight from Buffalo, N.Y., to Detroit, he was understandably upset. Delta eventually offered to pay for Schneider's guitar
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