Website redesign garners 'remarkable' results
The team that took the biotechnology company's intranet to the top 10 of 2011 is giving its external website the same treatment, and the results are stunning.
By Matt Wilson | Posted: January 16, 2013
Genentech's intranet became one of an elite few in 2012 when the Nielsen Norman Group named it one of the top 10 of the previous year. So when it came time to refresh the biotechnology firm's external website , the company handed the reins to the same team that had been so successful with its internal communication. "It's one core digital social Web team that works on both our internal and external activities," says James Musick, director of social media a
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