Dr. Seuss' rhyming wisdom provides social media lessons for all of us. Here are a few:
1. "Today you are you, that is truer than true. There is no one alive who is youer than you." Be yourself on social media platforms and reveal your true essence. Don't try to be someone else. To this end, don't pass someone else's content off as yours.
Social media tip: Show who you are with your avatar and profiles. Include information that proves you're human.
2. "So the writer who breeds more words than he needs, is making a chore for the reader who reads." Great advice for social media where space is limited and participants are constantly bombarded with information. Keep your messages short and on target
Social media tip: Integrate your branding into your social media interactions through your language, voice and graphics. Dr. Seuss' tweets would sound like Dr. Seuss without needing identification.
3. "Sometimes the questions are complicated and the answers are simple." Given broad based use of social media, it's easy to forget your social media peers may not be native speakers of your language or may have a different understanding of the same event.
Social media tip: Be a social media resource and help others whenever and wherever possible. Support those around you.
4. "For a host, above all, must be kind to his guests." No place is this truer than on social media platforms where you should be polite and free of all scorn. Remember—you don't know someone's background, so err on the polite side.
Social media tip: Be generous in your advice and participation on social media networks and pay-it-forward.
5. "Unless someone like you cares a whole awful lot, nothing is going to get better. It's not." Dr. Seuss packed a lot of social media sense into a short phrase. In 2011, social media showed how people around the world could support others half a world away during the Egyptian revolution and the Japanese tsunami. On social media platforms, everyone has responsibility to make their forums safe. There shouldn't be cyber bullying or other issues where real people are hurt by what's said without thinking.
Social media tip: Social media has social responsibility! Take a stand on social media where appropriate to make them safer for people in need or danger.
6. "Be who you are and say what you feel because those who mind don't matter and those who matter don't mind." Dr. Seuss' words ring true on social media where it's important to be transparent. While this involves telling the truth, it doesn't mean divulging confidential information that would harm an individual or a business.
Social media tip: Help your employees by developing a set of social media guidelines so they know what's acceptable to say on social media networks when they represent your firm as well as when they're engaging as individuals. Be aware that privacy on many social media entities can be elusive.
7. "Oh, the things you can find if you don't stay behind!" Learn to be a social media extrovert and engage with others across a wide variety of interests.
Social media tip: Build a social media tribe to engage with. Pay-it-forward on social media platforms like question and answer sites and participate in group discussions such as Twitter chats.
What's your favorite Dr. Seuss quote and how does it relate to social media?
Heidi Cohen is president of Riverside Marketing Strategies. Follow her on Twitter @heidicohen.