Jury's out over American Airlines' rebranding efforts
Will a new logo, paint job, and website be enough to change public perception about the carrier? The opinions and prognostications vary.
By Matt Wilson | Posted: January 21, 2013
It's been a tough week for companies that build and fly airplanes. After Japan opted to ground all Boeing 787 Dreamliner airplanes because of fire risks, the Federal Aviation Administration decided to do the same while it investigates how safe the planes are. It may just be a coincidence that American Airlines, which reportedly ordered 42 of those aircraft chose the day after the grounding announcement to launch an overhaul of its brand : a new logo, websi
read more...To continue reading this article, you must be a member of Ragan Select.
|
Already a  member?
|
Become a member of Ragan Select and gain access to so much more:
- Discounts to all Ragan conferences and events
- Access to the Ragan archives
- Free toolkits (a $29.95 value each)
- 4 free webinars a year
Hundreds of dollars of savings for just $279 a year!
|