Jury's out over American Airlines' rebranding efforts
Will a new logo, paint job, and website be enough to change public perception about the carrier? The opinions and prognostications vary.
It's been a tough week for companies that build and fly airplanes. After Japan opted to ground all Boeing 787 Dreamliner airplanes because of fire risks, the Federal Aviation Administration decided to do the same while it investigates how safe the planes are. It may just be a coincidence that American Airlines, which reportedly ordered 42 of those aircraft chose the day after the grounding announcement to launch an overhaul of its brand : a new logo, websi read more...
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