Credibility is important. You need to be credible if you want customers to feel comfortable buying from you, media to feel confident quoting you, bloggers to be interested in hosting your guest posts, and so on.
Of course, credibility is earned, not given. One of the best tools for earning credibility is LinkedIn. There are many different ways you can leverage LinkedIn to enhance your credibility and reap its benefits. Here are five:
1. Highlight your professional experience and skill set.
The first step may seem obvious, but you have to do it right. When filling out your profile, set and follow a strategy. How do you want to position yourself? Which skills are important to highlight? How can you set up your profile in a way that makes you seem more credible in a particular field?
In other words, how can you build a profile that bolsters your credibility?
Make sure you fill out all the details clearly and accurately. (Do not lie!)
2. Proofread your profile.
A simple typo can instantly undermine your credibility and make you look unprofessional. So, for the love of all things good and holy, carefully proofread your profile. Check out this post for some helpful proofreading tips.
3. Answer questions posted by others.
Take full advantage of the Answers service on LinkedIn. Here, users leave questions, giving you the perfect chance to highlight your expertise and thought leadership by providing well-written answers in return.
Remember, your goal here is to build your credibility. So, take your time when drafting your answer. You want to put your best foot forward; you don't want to put that foot in your mouth.
4. Get endorsed.
A few months back, LinkedIn launched its Endorsements feature, enabling users to endorse a connection for particular skills (listed in the Skill & Expertise section of a person's profile). Whenever someone endorses you for a skill, it shows up on your profile. Adding those skills in your own profile's S&E section will make it quick and easy for others to endorse you.
5. Get recommendations.
When someone takes the time to write a recommendation, it shows other people that you know your stuff, providing a big boost to your credibility. Recommendations are powerful testimonials and a great marketing tool. You can ask your connections to write a recommendation for you. Just make sure you ask people you've actually worked with and who can provide an honest recommendation.
Do you think LinkedIn is a good tool for building credibility? Share your opinions and tips by commenting below.
A version of this article first appeared on PR Fuel.