Walgreens' popular smartphone, Facebook apps keep the brand relevant
To make itself stand out with young customers, the drug store chain is pushing smartphone apps and a way to print out a photo with social media enhancements.
When you think of the local pharmacy, you probably don't often consider it a hotspot for young, tech-savvy people. Walgreens is trying to change that perception. "Relevancy is critical to driving the brand," says Rich Lesperance, senior director of Walgreens' digital wallet and rewards programs. "We believe that offering a valuable experience through whichever channel our customers choose to engage will allow us to stay at the forefront." To make the exper read more...
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