Ford builds fan-driven, personalized social media site
The automaker mixes user articles, photos, and videos with its own corporate content at the Ford Social site, in hopes of creating a fully integrated community.
Along the very top of Ford Motor Co.'s Ford Social website, observers may notice something unusual for a corporate news website. "Your Stories" and "Your Ideas" are afforded the same prominence as "Our Articles." And the "Images" and "Videos" tabs aren't even split into corporate or user content. Everything mixes together. Site visitors "are interested in that content equally, so we try to weight it equally," says Karen Untereker, Ford's U.S. manager of so read more...
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