Ford builds fan-driven, personalized social media site
The automaker mixes user articles, photos, and videos with its own corporate content at the Ford Social site, in hopes of creating a fully integrated community.
By Matt Wilson | Posted: February 1, 2013
Along the very top of Ford Motor Co.'s Ford Social website, observers may notice something unusual for a corporate news website. "Your Stories" and "Your Ideas" are afforded the same prominence as "Our Articles." And the "Images" and "Videos" tabs aren't even split into corporate or user content. Everything mixes together. Site visitors "are interested in that content equally, so we try to weight it equally," says Karen Untereker, Ford's U.S. manager of so
read more...To continue reading this article, you must be a member of Ragan Select.
|
Already a  member?
|
Become a member of Ragan Select and gain access to so much more:
- Discounts to all Ragan conferences and events
- Access to the Ragan archives
- Free toolkits (a $29.95 value each)
- 4 free webinars a year
Hundreds of dollars of savings for just $279 a year!
|