How brands seized on the Super Bowl #blackout
Oreo, Audi, Calvin Klein, Tide, and even Major League Baseball seized the moment when the lights went out at the Superdome.
By Matt Wilson | Posted: February 5, 2013
Sunday night's Super Bowl proved that quick-witted and resourceful professionals can claim a huge victory by seeing an opening and seizing an opportunity. Oh, and there was a football game, too. Throughout the night and into Monday morning, Twitter was abuzz with as much chatter about Tide and Oreo as about the victorious Baltimore Ravens. Why? Because those brands were among the clever few who took immediate advantage of a 34-minute power outage at the Su
read more...To continue reading this article, you must be a member of Ragan Select.
|
Already a  member?
|
Become a member of Ragan Select and gain access to so much more:
- Discounts to all Ragan conferences and events
- Access to the Ragan archives
- Free toolkits (a $29.95 value each)
- 4 free webinars a year
Hundreds of dollars of savings for just $279 a year!
|