Radio station’s Facebook app encourages young listeners to ‘make babies’
Chicago public radio's campaign pushes the envelope on Facebook.
There's a simple equation behind public radio station WBEZ Chicago's new marketing campaign. Interesting people listen to public radio. Therefore, those interesting people should "make babies," who will grow up to be interesting themselves and will contribute to the publicly funded station in 2032. "You're an interesting person," one campaign tagline reads. "Pass it on. Like, literally. Through your DNA." The "2032 Membership Drive" is a tongue-in-cheek a read more...
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