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What effect does TV's receding influence have on brands?

Survey data from Harris Interactive and networking firm Belkin show that millennials increasingly prefer their laptops and tablets over television.
By Matt Wilson | Posted: February 15, 2013
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Want real proof of the generation gap? Consider the screens. Two-thirds of Internet users 55 and older in the United States still say television is the main way they get news and other information, according to a survey from networking firm Belkin and Harris Interactive . Almost as many (56 percent) of the 45 to 54 age group say the same thing. For younger folks, the 18 to 34 age group, TV (30 percent) is neck-and-neck with laptops (28 percent) in the rac read more...

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