The pitfalls of listening to followers on social media
Conventional wisdom for brands on social media is to "listen." However recent research shows that many find that intrusive. Here's some guidance on when to step in, and when to hold back.
If you've been paying attention to social media advice for brands over the past few years, odds are you have heard that listening is what all the best brands do. Before doing anything else, be sure to listen. But what if your customers find that intrusive? A recent survey from NetBase and J.D. Power and Associates found that more than half of respondents, 51 percent, say they want to be able to talk about brands on social media without those brands listen read more...
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