How St. Jude became the most-loyal brand on Facebook
The hospital for young cancer patients was named the brand with the most-loyal Facebook following. It got there without gimmicks or snark.
By Matt Wilson | Posted: February 22, 2013
St. Jude Children's Research Hospital isn't just the brand with the most loyal following on Facebook, according to social research firm Louddoor . It is by a mile. Louddoor based its list on what it calls a "Net Promoter Score," which it calculates from surveys of Facebook fans. St. Jude's score was 77.8. The next-highest brand was Facebook with 66.6. How exactly did St. Jude pull that off? John Avola, senior liaison for interactive marketing, social, and
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