Maker's Mark restores liquor content after public outcry
A week after announcing it would dilute its bourbon in response to increasing demand, the brand turned on its heels and went back to the old formula. Did it establish a model for brand mind-changes?
By Matt Wilson | Posted: February 25, 2013
Maker's Mark wasn't the first whisky distiller to announce it would reduce the alcohol content of its liquor—Jack Daniel's did it in 2004 —but it was the first to do so in the age of social media, and as a consequence, it reversed its decision . "You spoke. We listened," Rob and Bill Samuels, the company's chief operating officer and chairman emeritus, respectively, wrote in the Feb. 17 Facebook post announcing the reversal. "We're humbled by your overwhe
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