Should hospitals pay to promote a U.S. News & World Report award?
Six hospital communicators debate the cost of purchasing a licensing agreement from U.S. News & World Report, and how it does—or does not—affect patients.
If your hospital was ranked by U.S. News & World Report for a specialty, congratulations. This is great news for your hospital and staff. The award recognizes a variety of elements at your hospital, including its reputation, talented staff, expertise, and more. But not so fast. The small gold badge, emblazoned with "Best Hospitals," comes at a hefty price. If you want to put that badge on any of your marketing materials, you'll be asked to sign a yearl read more...
To continue reading this article, you must be a member of Ragan Select.