4 'what if' questions that will help you grow your fan base
Content marketing can do more than establish your brand as a thought leader. It can build a huge audience of loyal customers. Here's how.
Marketing, public relations, and communications departments often have a hard time earning respect from executives. As Andrew Davis, the author of "Brandscaping," explained at Ragan's 2013 Content Summit, executives tend to view these departments as expenses and liabilities. Those days, Davis says, are over. During his session, "Turn your content marketing costs into assets," Davis explains how any brand can build a huge audience of loyal customers simply read more...
To continue reading this article, you must be a member of Ragan Select.