In our media training workshops, our clients are usually shocked to
learn how much they communicate with their body language—and how little
they know about what their bodies say.
They often joke that they wouldn't want to play poker against me, since
I'd be able to easily read whether or not they're bluffing. I assure
them that if that were true, I'd have retired by age 30 and would be
relaxing on my private island hideaway.
Still, it's true that being able to monitor your own body language—and
read the body language of others—offers you great advantages as a
Here are six things you need to know about body language.
1. Most people overestimate their energy level.
When I conclude a mock interview during our media training workshops, I
ask the trainee to rate on a 10-scale how much energy she thought she
had during the interview.
"Oh, around a seven or eight," she'll usually guess.
I then ask the other people in the room to rate their colleagues'
energy. They usually rate it a four or five. Turns out, we're lousy
judges of how energetic we appear to others, and most people benefit
from boosting their energy level 10 to 15 percent.
2. Stop thinking and look at me.
When we speak, we maintain eye contact just 40 to 60 percent of the
time. That's because we're busy trying to access information from our
brains—depending on the type of information we're trying to retrieve, we
look to up to the left, up to the right, or down.
But in the context of a media interview or speech, that lack of eye
contact can signal nervousness or evasiveness. You can help maintain
better eye contact if you pause briefly before answering a question,
which will allow you to access the information you need before
you begin speaking.
3. Gesturing makes your words better.
Whenever we encourage spokespersons to incorporate gestures into their deliveries, we consistently find that their words
The physical act of gesturing helps them form clearer thoughts and speak in tighter sentences with more declarative language.
So, the next time you give a speech or interview (or speak with your
boss or a client), gesture as naturally as you typically would in
everyday life. Your words will come to you more easily-and the words you
use will be stronger.
4. When you're defensive, you remember less.
Allan and Barbara Pease, authors of "The Definitive Book of Body
Language," report a fascinating finding from one of their studies.
When a group of volunteers attended a lecture and sat with unfolded arms and legs, they remembered 38 percent more
than a group that attended the same lecture and sat with folded arms and legs.
If you see your audience exhibiting defensive body language, change
tactics—and don't try to persuade them to your point-of-view until their
body language opens up.
5. Your feet point the way.
Your feet subconsciously tell you where you want to go.
Next time you're in the middle of a conversation you wish you could
exit, look at your feet. You might be surprised to find that they're not
both pointing directly at the person with whom you're speaking.
The same is true for other people. So, if you're not sure whether the
person you're speaking with is truly interested in your conversation,
just look at his feet.
6. If you smile, they smile.
We subconsciously imitate the things we see. When I look at someone and
smile, they tend to smile. When I look at someone and nod, they tend to
Some neuroscientists say that type of mirroring behavior is due to
"mirror neurons." That's important information, because audiences that
are smiling and nodding are more receptive to your ideas. So, smile and
nod at appropriate moments, and you'll be that much closer to
accomplishing your goals.
Visit the Mr. Media Training Blog to see the 21 Most Essential Media Training Links. Brad Phillips is the author of the Mr. Media Training Blog and president of Phillips Media Relations, which specializes in media and presentation training.