When pitching, offer solutions rather than your own needs
Journalists are busy filling air time and column inches; they want to know what magic you can do for them. Identify how you can interest their audience, and go from there.
Back when I was entertainment editor at a metropolitan daily, my phone used to ring several times an hour with calls from publicists. I regarded these calls with about as much enthusiasm as a teenager does for a cloth to dry dishes. Most of the publicists began the conversation by asking something like, "Did you receive the press release I sent last week?" (Yes, I'm ancient. These incidents were in the 1980s, predating email.) Although I'm a polite person read more...
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