Pinterest now boasts more than 70 million users and ranks fourth among
social networks in traffic. With stats like that, it’s safe to say
Pinterest is here to stay.
Even so, I find would-be users have many questions about how to start a
Pinterest account for their brand: “Should I create my own pin or use
existing ones?” “What should I pin?” “How frequently should I pin?” “Who
should I follow?”
Fear not. Here are 10 pointers you can use to make the most of Pinterest for your brand:
1. Link all your online presences.
When creating an account, make
sure to include your website, Facebook and Twitter handles and physical
location(s) so your followers know where to find you.
2. Communicate visually.
Always use high-quality photos that
showcase your products or services, with as little copy as possible.
Since the brain processes images 60,000 times faster than text, consider
converting complex ideas into infographics or digital posters.
3. Mix it up.
Create a range of boards to communicate your
brand’s voice, personality and mission. The more diverse your boards
are, the broader your audience will be.
4. Write short descriptions.
One or two quick and amusing sentences should do it. Just make sure your descriptions are easily searchable and positive.
5. Include a source for each pin
. When users click on a photo,
they want to be directed to the original source of the information. Make
sure you’re directing people to secure sites rather than spam. Whenever
possible, post pins that direct users back to your website to increase
6. Follow top pinners.
There’s a reason why they’re at the top.
Their pins are interesting and inspirational. They can set a good
standard for you to follow.
7. Be an influencer.
You can do this by creating your own pins
and posting original pins from blogs, websites, and sources that are
relevant to your business.
8. Interact with your followers.
Show support and collaboration
with followers by repinning, liking, and commenting on their pins. Also,
recognize followers when they pin something interesting. Don’t focus
only on your pins.
9. Pin often.
It’s not enough to pin once a week or even once a
day. To grow and maintain followers on Pinterest, you have to feed them
content. By pinning several times a day, you’ll be able to have fresh
pins show up in your followers’ feeds throughout the day, every day.
10. Brand your pins.
Unlike posts on Facebook or tweets on
Twitter, pins have a longer shelf life. A pin you post can be re-pinned
months later. For that reason, always brand your original pins with a
logo, hashtag, URL, or watermark, so that your followers know your brand
is the source of the pin, no matter how old it is.
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So, go ahead. Pin away. Just stick to these best practices and you’ll
maximize the power of Pinterest as a social marketing outlet for your
Edgardo Rossetti is PR program manager at branding agency Adams & Knight. Follow him on Pinterest. A version of this story originally appeared on the company's blog.