Infographic: 75 percent of Twitter and Pinterest sharing comes via mobile
Mobile is increasingly popular, and organizations need to keep up. This infographic holds some interesting insights about the trend.
Hardly a minute goes by where you don't see someone with his or her head down, jabbing away at a smartphone.
If you're an organization, you want to be where your customers are. So, today, you want to be on mobile-particularly for social media.
from ShareThis.com examines the devices, topics and demographics driving this movement toward mobile. A few important statistics:
Social sharing on mobile devices increased by 19 percent in the second quarter of 2014.. Smartphone use grew 28 percent.
Seventy-five percent of all Twitter and Pinterest sharing comes from mobile devices. Only 50 percent of Facebook sharing is mobile.
Mobile users pin three times as often and tweet two times as often as desktop users.
Users aged 55 and older accounted for 43 percent of social activity on tablets.
Take a look at the infographic for more insights:
(View a larger image.)