How Chuck E. Cheese's became a leader in social media
In a little less than three years, the kid-centric pizza and arcade-games chain went from no social media presence at all to winning awards.
Until the summer of 2010, Chuck E. Cheese's didn't have any social media presence at all. Since then, it's become a social media powerhouse. Last month, Restaurant Business magazine listed the brand as one of only a handful of restaurant chains with winning social media strategies. The magazine included six tips based on Chuck E. Cheese's practices in its list of 50 strategies worth emulating. How did Chuck E. Cheese's get there so fast? Surprisingly enou read more...
To continue reading this article, you must be a member of Ragan Select.