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Hershey's three pillars of Facebook engagement

Awareness, content, and agility are crucial to getting Facebook users to check out your brand or, in Hershey's case, brands.
By Matt Wilson | Posted: January 23, 2012
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Go to Hershey Co.'s main Facebook page , and you'll quickly notice that one Facebook page just isn't enough for the famous chocolatier, the largest in North America. Among the first things you see on the brand's Facebook pages are links to pages for Hershey's Bliss , Hershey's Syrup , Hershey's Kisses and Hershey's Kitchens , the brand's recipes page. Although you don't see them linked on the main Hershey's page, the company has pages for a slew of other b read more...

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