Twitter's enhanced pages: Revolutionary or just window dressing?
The new pages for brands include promoted messages and videos, banner images, and exclusive content. But is having one worth the effort and rumored cost?
By Matt Wilson | Posted: February 6, 2012
If you haven't taken a look at Coca-Cola's Twitter profile lately, you may not have noticed that it looks a little different from other Twitter pages. A banner image at the top shows cola exploding out of the company's famous glass bottle. The first tweet displayed isn't the company's latest, but one carefully placed there to display Coke's Super Bowl ad. Coke's one of a handful of brands—which now include NPR, Al
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