For social media managers, engagement matters more than sales
A recent survey found customer engagement and boosting website traffic trump sales in the eyes of online marketers. But what do their bosses think? Also, what kind of content works best?
Ask most executives what they're in business to do, and the candid ones will tell you straight out it's to make money. Ask their social media managers the same question about their jobs, and they'll say that boosting sales is certainly a worthwhile goal but that social media is more about boosting website traffic or customer engagement. That's according to a new survey of social media marketers from Ascend2, in which sales were the third- and fourth-highes read more...
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