Whether you want to drive people to your site, establish your client as an industry expert, or share an interview with your CEO, you want people to click on your tweets.

If you've been wishing for a secret formula to tell you how to make people click, it's your lucky day.

This infographic from Dan Zarrella has what you need to know to craft an irresistibly clickable tweet. Here are a few hints:

• Write between 120 and 130 characters.
• Place the link 25 percent of the way into your tweet.
• Use words like "via," "RT" and "please."

Does this sound too good to be true? Don't worry, it's real. Take a look for yourself: