Amid deadly storms, Alabama Power kept customers informed through Twitter

There was a time—not so long ago, in fact—when the only way people in the middle of a power outage could get news was through the radio. But the advent of smartphones has provided an entirely new avenue, one that communicators at Alabama Power put to use late last month as tornadoes ripped through the state. "Smartphone connectivity was much better than you'd expect," says Ike Pigott, a spokesman for the utility and manager of its Twitter account . As the read more...