How Jersey Mike's engages Facebook fans without giveaways, coupons or freebies
Rather than obtaining Facebook "empty likes" with coupons, the sandwich chain opted this summer for a charity campaign and a look at its own history.
The practice of "like-gating," offering Facebook users a special coupon or offer if they like a page, is something brands are doing more and more. One brand that absolutely rejects the idea, however, is Jersey Mike's. Rich Hope, the sandwich chain's chief marketing officer, calls those "empty likes." "Since we aren't doing a lot of discounting or freebies, and we still see a high level of interaction on the page, we feel like we have a strong following fro read more...
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