How the PR industry of yesteryear compares with today
An infographic shows a side-by-side comparison of public relations skills and tools from a decade ago and today.
In just a decade, aspects of the public relations field have become unrecognizable.
At the turn of the century, PR practitioners were faxing pitches and
mailing press kits. Today they’re tweeting pitches and emailing virtual
The upheaval in technology and media has been advantageous for savvy
public relations professionals. As PR executive Beth Monaghan explains in a blog post
Ten years after the turn of the century “media empires were waning, and
PR people were trying to figure out how to communicate with opinionated
bloggers who operated under unknown deadlines. As it turns out, this was
a boon to creative and ambitious PR people—if you were willing to
exchange emails late at night, you could often get a lot more coverage
than was possible just a few years earlier.”
The firm Monaghan helms, InkHouse Media + Marketing, released an
infographic today that compares PR then versus PR now. Take a look:
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