Instagram publishes tips for brands
Guideline one is to ‘be true to your brand.’ Of course, that’s easier said than done.
Ever since it became a publicly traded company, Facebook has been trying
to make its service more marketer friendly (to the expense of users,
some would say). The company is now doing its best to make Instagram,
the photo-sharing service it acquired for $1 billion
in 2012, more marketer friendly, too.
To that end, Instagram has taken to Tumblr to publish “Tools and tips to help marketers inspire and engage on Instagram.”
The post features several brands who they think are doing a better job
than you are at pushing their goods and services through its platform,
(who knew puffy coats and yogurt could be so darn sexy?).
We’ll list a few highlights below, but you should check out the post
for yourself, as the writers go into detail about each of these points:
1. Be true to your brand
2. Share experiences
3. Find beauty everywhere
4. Inspire action
5. Know your audience
At first glance, social media veterans (if such a thing exists) are
probably saying, “Well, duh.” But as with most go-get-‘em-tiger
statements in marketing, it’s easier said than done.
Creating a lifestyle brand isn’t something that happens overnight. And
many B2B social media folks out there are shaking their heads slowly and
contemplating a forehead-meet-keyboard situation.
Ragan's biggest social media conference returns to the Walt Disney World Resort in April!]
I tend to find the best Instagram accounts are managed by someone who
understands the medium, uses it themselves, and is wildly ecstatic about
the product they’re promoting. Social accounts should inspire brand
ambassadors, so doesn’t it make sense that the most fervent brand
ambassador should be the one behind your social accounts?
Makes sense to me. But again, easier said than done.
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