There are a lot of things to consider when you’re figuring out which PR
measurement platform to use: your budget, the business outcome you want,
what social channels you want to measure, how many tools you want to
use, the insights you want to get, how broad the scope is, and the list
Then there’s the question of what
to measure: page views,
followers, website visitors, average time on a site, impressions,
“likes” and “unlikes,” retweets, mentions, your Klout score, search
terms, etc. It’s a lot to deal with.
[RELATED: Learn the art of the visual story at this November video summit.]
Every PR pro needs something just a little different from what their
colleagues need. Odds are good that you’ll need a mix of tools. With
that in mind, here is a list of tools that can help with your specific
measurement requirements, even down to the cost.
Sends email alerts with the latest relevant mentions on the Web directly to your inbox, for free.
Enables users to curate lists by subject matter for free.
Offers Twitter timeline analysis of relevant topics, people and links.
It can be used for free, but premium packages are 5 € per month.
When you fill up your Buffer, it “automagically” posts for you
throughout the day. It’s $10 per month for two people and 12 social
media accounts; on the upper end, it’s $250 for 25 people and 150
Offers audience insights and competitor analysis. Costs $13 to $149 a month for up to 20k or more than 200k Twitter connections.
Users can track conversations on Facebook, Twitter, and Instagram.
Social publishing and monitoring for Facebook, Google+, and Twitter. It has free and paid plans.
A free website analytics tool.
A tool for online listening and responding. Costs $800 per month for 10,000 mentions, and it goes up from there.
A blogger relations tool that costs $625 per month.