PR exec: Social media ownership is a 'land grab'
Who drives social media at your organization? It should be dictated by your organization's goals, and not a one-size-fits-all decision, argues Shelly Stevens of Waggener Edstrom.
By Ragan Staff | Posted: February 13, 2013
Who drives social media at your organization? Marketing, PR or communications? Perhaps an external agency?
Your organization's goals should dictate who owns social media. It shouldn't be one-size-fits-all, argues Shelly Stevens of Waggener Edstrom.
Popularity: This record has been viewed 2026 times.
Ragan.com moderates comments and reserves the right to remove posts that are abusive or otherwise inappropriate.