Social media buzz for NASA's Mars rover 'no fluke'
The agency's Jet Propulsion Laboratory got millions of streaming video views when Curiosity touched down on Mars. It was the culmination of a lot of work—four years' worth.
By Matt Wilson | Posted: August 10, 2012

Anyone who works for NASA has to learn how to be patient, even when it comes to the need-it-right-now world of social media. From launch to landing, the mission to land the Curiosity rover on Mars on Aug. 5 took more than eight months, and that didn't include the time it took to design the rover, build it, plan the flight path, and do all the checks necessary to ensure it got to Mars safely. From the very beginning of that process almost four years ago, so
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