The 10 most buzzed about brands in America in 2012
Subway topped the annual list for the third straight year—despite its ‘footlong’ shortfall.
Despite its recent “footlong” problem, Subway was the most buzzed about brand in the U.S. in 2012, according to YouGov’s BrandIndex Buzz ranking . It marks the third straight year that Subway has topped the list. “Subway is a brand that positions itself on quality and healthiness,” Ted Marzilli, the global managing director at BrandIndex, wrote in an email to PR Daily . “In a category like quick-service restaurants (CSRs), those two attributes really help read more...
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