The 10 most buzzed about brands in America in 2012
Subway topped the annual list for the third straight year—despite its ‘footlong’ shortfall.
By Michael Sebastian | Posted: January 31, 2013
Despite its recent “footlong” problem, Subway was the most buzzed about brand in the U.S. in 2012, according to YouGov’s BrandIndex Buzz ranking . It marks the third straight year that Subway has topped the list. “Subway is a brand that positions itself on quality and healthiness,” Ted Marzilli, the global managing director at BrandIndex, wrote in an email to PR Daily . “In a category like quick-service restaurants (CSRs), those two attributes really help
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