Bad online review: How should you respond?
A business owner in Washington, D.C., was so angry about negative notices on Yelp and Angie's List that he sued the reviewer. Reputation experts say having a conversation is the better approach.
By Matt Wilson | Posted: January 2, 2013
When you've got a big, ugly customer review sitting near the top of your business' Google results, it can be a real thorn in your side. Moreover, a Harvard Business School study found that garnering an extra star in a Yelp review average leads to 5 to 9 percent more revenue for a restaurant. Perhaps that's why the owner of Deitz Development in Washington, D.C., was so incensed about negative reviews of his business on Yelp and Angie's List—a client said he
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