Cisco recruits journalists to remake online newsroom
The networking giant lines up mainstream media contributors and opens up new website for social interaction—and even dissent.
When Cisco's John Earnhardt began recruiting journalists with big-league credentials to write for his revamped newsroom , he got two kinds of reactions. "There are some that say, 'Let me see what it looks like. Go live, and then I'll let you know whether I will join you,'" says Earnhardt, who is director of social media communications. "And there are some who are like, 'Hey, this is great. Tell me what I can write about.'" He's hoping the site, which laun read more...
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