Cisco recruits journalists to remake online newsroom
The networking giant lines up mainstream media contributors and opens up new website for social interaction—and even dissent.
By Russell Working | Posted: June 20, 2011
When Cisco's John Earnhardt began recruiting journalists with big-league credentials to write for his revamped newsroom , he got two kinds of reactions. "There are some that say, 'Let me see what it looks like. Go live, and then I'll let you know whether I will join you,'" says Earnhardt, who is director of social media communications. "And there are some who are like, 'Hey, this is great. Tell me what I can write about.'" He's hoping the site, which laun
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