Did Chrysler overreact to accidental f-bomb tweet?
Should the automaker have fired the social media manager who sent an offensive tweet? And could it have been spun into a positive?
The headlines this week focused on the fact that a tweet accidentally sent on a corporate Chrysler account criticized Detroit motorists’ driving skills and included an f-bomb. But cursing might be the least of the automaker’s worries. A number of commenters on Chrysler’s blog post apologizing for the tweet criticized the company for what they saw as a mishandling of the crisis. The company stated that it had “terminated” the employee at the media strategy read more...
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