Lay's asks Facebook fans for a new chip flavor
So far, nearly 600,000 people have submitted suggestions for an uncommon tater via Lay's "Do Us a Flavor" Facebook app. The winner gets a cool $1 million.
Americans eat somewhere in the neighborhood of 1.2 billion potato chips every year. That's some serious spud expertise, so one might think some crunchy-snack fans might have some ideas as to a few untapped flavor possibilities. That's what the social media and marketing teams at Lay's potato chips are banking on with the Do Us a Flavor campaign . From mid-July through early October, the brand is taking suggestions from Facebook users as to what the next ne read more...
To continue reading this article, you must be a member of Ragan Select.